• Copywriting
  • Creative strategy
  • Identity design
  • Naming
  • Package design
  • Website development

Gut-friendly and just plain friendly.

Spoonkind is a lactose-free, whole milk skyr launching soon across the United States. Originating from New York, the product only comes in plain, allowing the consumer to try it however they want.

We helped build the new brand from the ground up, delivering a name and creative strategy–which was then delivered in the form of a package design and website. The website aims to help potential stores understand the benefits of lactose-free and in-turn get a hold of the company for supply.

We worked with Dan Nelken on naming, creative strategy, creative direction and copywriting and with Kathleen Fu on illustration.

Spoonkind B-roll image

"Wow! That’s all that can really be said about Wade Ouellet and his team. From concept to final product, they guided us through everything. They heard our needs and delivered unique, visually-breathtaking sites that are easy to use and truly speak to the essence of our site rebrand. The task was certainly not easy and Wade and his team were constantly ready to go for anything we threw at them. Really was floored by their professionalism, patience and execution."
-Ryan Wadzinski, Durable Goods