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Spoonkind

2021

  • Copywriting
  • Creative strategy
  • Identity design
  • Naming
  • Package design
  • Website development

Gut-friendly and just plain friendly.

Spoonkind is a lactose-free, whole milk skyr launching soon across the United States. Originating from New York, the product only comes in plain, allowing the consumer to try it however they want.

We helped build the new brand from the ground up, delivering a name and creative strategy–which was then delivered in the form of a package design and website. The website aims to help potential stores understand the benefits of lactose-free and in-turn get a hold of the company for supply.

We worked with Dan Nelken on naming, creative strategy, creative direction and copywriting and with Kathleen Fu on illustration.

Spoonkind B-roll image

"I’ve used The West Harbour for all of my business needs (3 book launches, and for a landing page for my investment vehicle) and they are exceptional. Great design sensibilities, easy to work with, responsive, handle feedback well, and very upfront and transparent about costs. Highly recommend."
-Max Lugavere, Author & Health Influencer