2016-now
- Branded content
- Events system
- Graphic collateral
- Wayfinding
- Website development
Engage. Connect. Evolve.
AME Roundup is the premier gathering place for thousands of geoscientists, prospectors, financiers, investors, suppliers, governments and Indigenous partners to engage, share knowledge, and stay at the forefront of the opportunities and challenges shaping our industry.
We provided a conference-based website that allows the organizers to easily add individual events to the conference schedule and display them seamlessly across the entirety of the site. We have also been responsible for evolving the conference’s brand each year (since 2016), creating and printing a myriad of wayfinding materials, printed booklets, large hard walls, and other signage.
The Creation
Originally conceived in 2015, we extended the AME brand identity to give Roundup its own unique voice, while still remaining cohesive with the organization’s visuals. Transparency with Indigenous communities has become a large focus for exploration and resource companies. We represented this through the creation of a visible grid, which made its way into the conference’s website and physical materials. We also developed a series of illustrations, showing the ‘makings’ of objects like windmills, chips, EV batteries, and solar panels–all the result of a healthy mining industry.
The Impact
The conference ran during the last week of January 2024. It saw its most successful year since 2019, with over 6,000 attendees.
