RLC Park Services required an overhaul to their long-running brand. The new look had to invoke familiarity due to RLC’s established 30-year presence, but had to escape the industrial feel for a much more current approach. The re-brand is also accompanied by a new approach to their website and re-invention of their online sales funnel. The website is heavily automated to allow RLC to regularly keep their content up-to-date while allowing their users to easily navigate their various parks, employment opportunities, and accommodation rental options. A booking engine was also provided to allow customers to book and pay for RLC Parks’ rentals online.